Eastside is Birmingham's biggest physical regen-eration project, and is part of Birmingham City Council Development Directorate's Planning and Regeneration Service.

It is a key component in Birmingham's renaissance, prepar-ing the city for the future by encouraging investment and job creation, as well as economic and cultural growth.

The ten-year project presents the challenge of regenerat-ing 170 hectares (420 acres) to the east of the city centre, expanding the size of the city centre through the develop-ment of high quality urban design.